Now that you’ve chosen a specific font, I’ll give a few tips on where to get them and why you need to get them for free. So it’s best if you make reading easy for them. You are wasting time if people can’t read any of your messaging because the font is so fancy-schmancy. Their “penmanship” can be one of the fonts you can use.įonts have characteristics, and clients can get a sense of the concept or brand before they even read the text. If you’ve chosen your brand archetype, imagine how this archetype would write their name. Use typefaces that reflect your brand archetype But in a nutshell, here are 2 things to keep in mind. I made a comprehensive guide on how you can choose the best font for your business and website in this article. How do I know which font is best for my brand? Instead of giving that mediocre card to my best friend, I got her two gifts gift instead. ![]() I didn’t know how to download fonts back then so I just created a handmade card. That’s when I found out that her computer didn’t have the font I used on the card. I asked her to print the card again but the result was the same. On the paper, some of the words became small squares, and some were not swirly anymore. When my niece handed me the printout, I exclaimed: “your computer has a virus!”. Guess how old I am.įor my best friend’s 12th birthday, I had a pretty, swirly, and flowery greeting card made for her and I was excited to have it printed for the party. ![]() I had to save my design on a floppy disk, go to my niece’s house and have it printed there. ![]() Sad thing was, I didn’t have easy access to a printer. When I was a kid, I loved making greeting cards in Print Shop Deluxe.
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